It’s never a bad thing for authors to regularly check up on how their social media is helping them, after all, it’s one of the most important tools for book marketing these days. But is your online presence doing all that it can potentially do? Have you identified areas where it could use some improvement?
Most authors have websites, blogs, or various other accounts across the landscape of social networks. But are you providing all the information you can to ease potential customers into checking out your book? Is all your contact info concise and clear? Make absolute sure there are no errors anywhere; the tiniest typo can prevent you from attracting customers!
Read more tips about auditing your online presence at Digital Book World.