Knowing Your Audience

CEO James Daunt calls Barnes and Noble Bookstores “Crucifyingly Boring”
December 12, 2019

One of the most important questions authors need to ask themselves when starting to write their book is this: who is this book’s audience?

This is especially true for indie authors. Having strong, marketable appeal to a specific group can make or break an indie book. Ideally if you are a business owner or are writing a book related to your career in some way, you should already have a sense of your audience. Whether it’s colleagues or new clients, this is a great base to start from because you have a concrete group to market to.

Aside from helping to solidify who you are going to sell to, having a strong sense of your audience will make writing your book much easier. Your audience is a focusing tool; it will help keep you on track while you are in the process of creating your manuscript.

Once you’re done and on the road to publishing, having an audience in mind already will help you form your marketing and publicity plan. Books do not exist in a vacuum- having a readership is important! Do you have a specific vision of who your ideal reader is or do you find yourself trying to appeal to everyone? Ask this question as early on in the process as you can.

Learn more about the importance of defining your readership here.