We have just updated our website with more helpful publisher guides. Please take a look when you can for info how-tos on book ads, tip sheets, BISACs, comparative titles, cover images, and more:
http://www.straussconsultants.com/resources/effective-tip-sheet-guide
http://www.straussconsultants.com/resources/major-sales-accounts-image-specifications
http://www.straussconsultants.com/resources/comparitive-title-guidlines
http://www.straussconsultants.com/resources/book-advertising