June 15

Creating a Subtitle That Sells

If you don’t start off with the perfect title for your book right off the bat, it can be maddening to try to think of one that is absolutely perfect for the kind of book you are writing. Similar with subtitles, if you don’t have the perfect one ready to go, nothing will feel like the right fit for your book.

What some authors don’t understand about the subtitle is how useful a marketing tool it can be.

The most successful subtitles all have a few things in common: they are bold, specific, and clear. You want it to stand out in a potential reader’s mind but not confuse them because they will mentally shrug it off and move on to the next book.

Need some ideas on coming up with the right subtitle for your book? Try describing the benefit of reading your book.

Take Hybrid Global author Ryan Rhoten’s CareerKred: 4 Simple Steps to Build Your Digital Brand and Boost Credibility in Your Career as an example. His subtitle explains that reading the book will help you develop your digital branding and help you in your career. Use your subtitle to explain what help a possible reader might get from it.

Don’t underestimate what benefits your book might give someone who is reading it. People read books to gain some kind of knowledge and the better that is advertised on the cover, the more your book will sell.

Read more tips about crafting a dynamic subtitle at Kindlepreneur.


Authors, Book Marketing, subtitle

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