Hold it with your book marketing plan! You may be making easily avoided errors that could tank your efforts but unless you make an effort to be sure everything is up to standard before you launch your campaign, all of your work, time, energy, blood, sweat, and tears may all have been for naught.
Don’t promote your book to the same people over and over again in a short period of time! If they are interested in your book, they will look into it the first time they see you promoting your book. If you attempt to target the same audience multiple times in a month, you will turn them off of your book and they will regard it as spam. Instead, promote your book to people elsewhere. Find new eyes.
Your book doesn’t have reviews! It’s a bit paradoxical, isn’t it? In order to gain more people to buy your book, you first have to find people who will read your book and review it. Books that have no reviews or just a few reviews don’t do as well as the books that have a greater number. However, why should you try to gain reviews? Book reviews (reviews in general really) are the benchmark of whether of not something is worth an individual’s time, money, and effort. So you definitely want to give potential readers plenty of proof that your book is worth their hard earned cash and energy. It can be frustrating to find reviewers but if you join our mailing list, you’ll find that we promote free book reviewers in our monthly newsletters.
Research as much as you can! You don’t want to be caught unaware. There is only so much you can Google up on, but if it’s out there, make sure you know about it! It’s better to be informed of something beforehand instead of during. You don’t want to begin your Twitter campaigning by going straight there and then wondering what a “hashtag” is.
Read about more common mistakes you may be making with marketing your book at The Creative Penn.