March 12

B&N adding new ereader for IPad

B&N announced on its blog B&N blog
that it will soon have an eReader for Ipad that will give customers access to more than 1 million books. The Ipad will launch on April 3rd.

ChangeWave polled more than 3,100 U.S. consumers in the first half of February. They asked whether they were considering purchasing an e-reader in the next 90 days. 40% said they planned on purchasing an iPad, 28% said Amazon’s Kindle, 6% said they would buy a Barnes & Noble Nook and 1% for the Sony Reader.
The Director of Research at Changewave said “Amazon and the others are not going to just sit there and twiddle their thumbs, they’ll react,” he said during an interview Friday. But if they don’t, and the iPad is as successful as the ChangeWave poll indicates, he added, the Kindle, Nook and Sony Reader could find themselves playing catch-up.
In my opinion consumers are going to want to carry one multimedia device for their phone, music, reading needs, and computer applications. Otherwise we might need a moving van to go to the store.


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