It tends to be widely publicized that an author needs to have a platform to make it in the business, or sometimes to even be published. This can be difficult to build when the author is still unpublished. Whether this is for social media accounts or for sales in general, ...

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Authors watch current events to find inspiration and opportunities for book promotion. Whether it’s an upcoming holiday or something in the news, authors are consistently looking for a reason to promote their books. It’s easy to prepare for upcoming holidays, which is why most authors plan promotional content around that ...

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As an author, using social media to market your book can be daunting. Especially if you lack experience. You end up spending all of your allotted marketing time on research. This post explains social media for authors. There is the option between organic and paid social media. Because of the algorithms ...

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Book advertising is one tricky tool available to authors to promote their books. It is vital to use it strategically, especially since advertising helps an author reach people beyond their readers. A self-published author, typically, lacks the knowledge to make advertising decisions, especially if it’s their first book. (If you’re ...

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Business book publishing has evolved and grown over the past few years. Many business owners, speakers, and entrepreneurs realize the benefit of publishing a book specific to their industry and/or company. These books provide income, leads to new clients and, since the author is often considered a professional in their ...

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Although most indie authors have full input into how much their book should cost, many don’t know what to factor into that price. Unfortunately, it is possible to price your book incorrectly. Bad prices can lead to less people discovering your book so it is crucial you are pricing your ...

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