Mike Shatzkin, who is always informative as well as entertaining opened the annual BISG Making Information Pay seminar with some results from the survey they sent out to publishing professionals.

62% say Twitter is a fad, soon to pass

More than 28% say the same about crowdsourcing

75% say that marketing becomes more about digital marketing, web analytics and publishing in vertical niches.

What was interesting to me was that he says that Big publishers will only employ marketing for single titles and megabooks. no great surprise here – which makes self-publishing more than a viable option these days.

My new company – Books to Market –

just launched. hope you will check out the website.